Marketing & Sales    boost Launches & Performance

Successful products aren’t the result of individual measures, but rather of a seamless interplay between market analysis, strategy, marketing, and sales.

We help companies successfully launch products and strengthen existing brands—from OTC to prescription drugs, from generics to biologics.

Our 6-Step Performance Approach
Optional Tools: Launch Excellence, Portfolio Management and Interim Coverage

Our 6-Step Performance Approach

Optional Tools: Launch Excellence, Portfolio Management and Interim-Coverage

1. Market Analysis

We analyze market size, competition, trends, pricing, and reimbursement to clearly identify opportunities and risks.

Pricing

depends on the number of products, product category, individual products, or whether it is a portfolio

Costs start at € 5 500

Offer will be prepared based on your briefing

2. SWOT‑Analysis & Strategic Focus

We review the existing SWOT analysis and revise it as needed—based on facts, precise, and tailored to the product.

Investment

SWOT - Review of the existing SWOT Analysis

Cost per product € 2 200

3. Patient Journey 

We analyze relevant touchpoints, barriers, and decision pathways – depending on indication and product area.

Investment

Patient Journey Analysis

Scope Assessment and Revision € 11 000

4. Marketing‑Activities & Campaign Evaluation

We evaluate messages, channels, initiatives, and materials for effectiveness, consistency and suitability for the target audience.

Investment

Marketing Activities & Materials – Analysis

Cost € 3 300

5. Sales‑Analysis & Sales Force Performance

We analyze the structure, processes, KPIs, and effectiveness of field sales activities—including meeting schedules.

Investment

Sales Analysis

Cost depends on the briefing—meeting schedule & topics, personas, regions...

Costs start at € 4 400

6. Action Planning & Tracking

We develop clear measures and a tracking system that makes the impact visible.

Pricing

Marketing Activities Planning

Pricing depends on the number of products, portfolio, and product category

Costs from € 3 300 to € 5 500

Launch‑Excellence

For new products or expanded indications, we offer a structured launch framework:

  • Positioning & Messaging
  • Target groups & Channels
  • Launch‑Planing & Resources
  • Pre‑Launch‑Activities
  • Launch‑Monitoring

Portfolio-Management

Strategic Development of existing Product-Portfolios:

  • plan and develop line extensions
  • expand the portfolio in a targeted manner
  • conceive product ideas
  • identify external products (scouting / searches related to inlicensing)

 

Investment

Costs depend on the number of products, product category, individual products, or whether it is a portfolio

Costs start at € 8 800

A quote will be prepared based on your briefing

Pricing

Research billed at an hourly rate of € 220

Retainer Model -> see Module 6 Retainer

Interim-Coverage

In the event of staffing shortages in the Commercial division

  • Marketing: Product Manager, Brand Management, Head of Marketing
  • Sales: Sales Manager, Sales Analyst, CRM Implementation
  • Business Unit Head/Director
  • Commercial Director
  • Cluster Lead / Regional Lead: DACH & CEE

Investment

Options for Ongoing Support
Minimum commitment period 6 months

20 hours per month      €  3 000
40 hours per month      €  6 000
80 hours per month      € 12 000

For longer-term commitments, please contact us to discuss individual arrangements.
For shorter-term coverage, please inquire.

Result

Greater visibility, better performance, clear priorities, and a team that knows what matters.