Launch-Excellence
Launch Excellence is a project plan for successful product launches and relaunches.
The launch plan links strategy with operational implementation and the vision with the planned goals; it is organized using a checklist and timeline, and views the launch as a milestone in the project plan rather than the final end. KPIs for tracking are incorporated into the post-launch phase.
Why a Launch-Plan
A launch project plan not only serves as a basis for budget presentations; it also functions as a foundational working document for coordinating all complex matrix processes within the company and with external partners.
Realistically planned buffer times are a must, and starting the planning process on time is essential. Ultimately, the plan serves as the foundation; it continues to function as a core document even after the launch through adjustments and updates, while also serving as a historical record and a blueprint for future launches.
What areas are covered?
All internal and external departments and partners, as specified in the briefing and defined in the project description.
The following areas are covered, depending on the briefing
- Vision – Strategy – Goal
- Market Description and Analysis
- Competitor Analysis
- Product Profile
- SWOT Analysis
- Target Audiences – Personas
- Patient Journey
- Pricing Strategy
- Market Access Strategy
- Forecasting
- Sales Planning: Territories – Targeting
- Storytelling
- Marketing Activities by Target Audience and Launch Phase
- Definition of KPIs and Monitoring
- Checklist
- Sales Training Plan
The launch plan is tailored specifically to your product or portfolio, and this is available for all product categories in both OTC (dietary supplements, medical devices, over-the-counter drugs) and RX (generic drugs, biosimilars, rare diseases, orphan drugs, molecules).
What indications are covered?
The launch plan covers all indications, with the exception of oncology therapies.
In particular, we would like to highlight two specialized areas: fertility and wound care. Both areas are subject to very specific requirements in the Austrian market.
Who Should Use Launch Planning?
For all companies that:
- lack internal launch experience
- lack the necessary internal capacity
- develop a new indication
- prepare a launch in Austria from another country
Format & Procedure
- Briefing & Proposal Submission
- Development of the Launch Plan
- Presentation
- Optional: Field Sales Training
- Optional: Follow-Up Session