Entering a new market is rarely about speed — it’s about choosing the right partners.
I’ve supported many companies in identifying strong distribution partners across AT/CEE, and the structured approach outlined below has proven highly effective.
For anyone exploring market entry or portfolio expansion: this is exactly the type of work I do.
Fotocredits Canva und Canva AI
One possible and commonly used approach to entering a new market is not to immediately establish your own branch office, but rather to seek out one or more distribution partners in the respective country.
Drawing on our practical expertise, we’ll help you find the right distribution partner for your specific product or product portfolio.
Steps we will take for you
1. Analysis and Reseach
We will assess which distribution partner would be the best fit for your product and your portfolio and has experience in this indication.
2. Screening & initial contact
The next step will involve analyzing the potential, the existing structures, and the feasibility and interest in expanding the portfolio.
4. Preliminary Discussions
We’re also happy to handle the initial contact, communicate with the distribution partner, and define the terms and conditions.
Finally, you’ll receive a recommendation and can sign the contract and integrate the distribution partner into your support system, or we can also take over the management of the distribution partner for you.